Often, I am asked by fellow business owners for advice on how to build their online presence. They are looking to get their name out there and communicate with their unique customer base.
Where to start? I start my explanation with what I like to affectionately call the Google Game. Ideally, all marketing should connect back to Google’s established standards.
Most of us know about Google and how to use it as a search engine. In fact, Google is the top search engine used worldwide according to the “Statcounter GlobalStats,” a free, online visitor stats tool.
There is an obvious fact that businesses should be playing along with Google and comply with their rules. There is an art to applying Google’s rules to the identity of each unique business. Currently, observing this practice is the best route to ultimately reaching your specific customer base.
Most digital marketing experts have studied and completely understand the connection that businesses must have to Google. It is helpful to familiarize yourself with this important tool to help grow your business.
Bonus tip: Include the development of your Google My Business page along with your social media management. Creating a strong page within Google's own framework will reinforce the relationship Google has with your business and increase your reach even further.
Get expert help with playing the Google Game and contact Ess Factor Solutions today and learn the characteristics of an effective Google connection for your business. Better yet, leave it to us to manage your online presence.
