WEBSITE SECRETS FOR KANSAS CITY SMALL BUSINESS

July 21, 2025

Building websites is overwhelming!

ocean water and beach sand

DID YOU KNOW?


•76% of consumers look at online presence before physically visiting a business.

• A poor website design is not likely to be recommended.

• Images taking longer than 2 seconds to load loses out on leads.


Let's talk about your website. It can be overwhelming to build a website, let alone maintain a website. Staying on top of industry changes, trends, compliance and basic updates to communicate about your business takes a lot of time.


Time better spent being poured into your business where your expertise lies. Serving your customers well and worrying about your website is a daunting task. Having a modern, functional website legitimizes your business and builds trust with current and potential clients. Many consumers still use websites to browse, research, and compare prices before deciding to buy. 


A significant number of consumers use a business's website to reach out for local services. Additionally, a significant portion of consumers expect companies to have online self-service options like FAQs and help centers.


The most important thing you can do to capture leads using this method is to optimize your website for user the experience. Ensuring fast load times, and mobile-friendly navigation.


Questions to ask yourself: How many leads will be lost because there hasn’t been time to spend on your website? How many leads is your competitor reaping because your website is slow and outdated? At what point do you think the solution is to hire an experienced website professional?


Find a marketing expert who also possesses website proficiency and is aware of how your website cooperates with Google and local SEO. 


I'll make you an offer. Your website needs help. Contact me now before your competitor does. 


Contact Us to Boost Your Business
Maximizing Your Success: The Benefits of Choosing ESS Factor Solutions for Your Marketing.


At Ess Factor Solutions, we believe that your success is our success, and our extensive experience of over 20 years in full-service marketing management empowers us to boost your business. Our diverse skill set allows us to tailor comprehensive marketing strategies that not only resonate with your audience but also drive tangible results. By choosing us, you’re not just opting for a service; you’re joining a partnership dedicated to sharing insights and resources that fuel your growth. Let’s unlock your potential together!

A brick walkway leading to a door in a garden
By Shauna Clark July 21, 2025
Email marketing is actually a complex tool and one that should be given as much attention as other marketing tools. The most important indicator of email success generally is whether it gets opened called the “Open Rate.”
Three glasses of wine are sitting on a wooden table
April 21, 2025
Find a printer and get to know them. Most printers I know will be happy to give tours of their facility. The fundamental preference for any printer to partner with designers and creatives results in more business for them. Learning the capabilities of the printer you use is key.
Three glasses of wine are sitting on a wooden table
February 10, 2025
Begin gathering document dimensions, colors and usage. Speaking a printer’s language is based on facts and proportions. Setting up a document with details such as color and size are a significant part of a design.
Three glasses of wine are sitting on a wooden table
December 12, 2024
Graphic designers must be print liaisons for their clients. A designed document must be packaged with the elements that a printing company requires. Knowing these details ahead of time will help the printer as well as guide the designer.
A row of sailboats are lined up on a beach
November 1, 2024
Balanced marketing is a key factor in the growth of your organization and transparency of your brand. Customers want to purchase from companies they trust and can identify with.
A plate of lemons sits on a table
September 16, 2024
The solutions to becoming more organized are plentiful. Each of them takes effort and are worth undertaking. The benefits of being organized to preserve our mental health. In fact, check out this recent article by Tiara Puspita, from Workplace Options.
A black and white photo of a fence with locks on it
February 9, 2024
Most digital marketing experts have studied and completely understand the connection that businesses must have to Google. It is helpful to familiarize yourself with this important tool to help grow your business.
A stone archway with a small window in it
November 14, 2023
Is there true definition of marketing? Merriam-Webster’s Dictionary states that marketing is, “the process or technique of promoting, selling, and distributing a product or service.” The word marketing is possibly derived from the Latin word mercatus, which translates from marketplace referencing the Village Marketplac
A close up of an alarm clock on a table
August 23, 2023
Let's talk about how branding benefits your organization. There are several things to think about.
A brown circle with the letter s and the word factor on it
February 16, 2023
A key principle in designing a logo is versatility. Originality, balance, and timelessness are additional design fundamentals, among many others. The next thing I did on my journey to entrepreneurship after agonizing over my business name was design my logo. I knew I wanted my business logo to be flexible.
A wooden bridge with a light at the end
January 17, 2023
Just as in the supports are necessary for a covered bridge to maintain its purpose in the image for this blog entry, knowing your own "why philosophy" supports the purpose for your business to last for generations.
A piece of paper with the words goals self promotion written on it
December 22, 2022
The current social media climate of self-promotion is all about imagery. My biggest issue with this practice is that I am self-critical of most images of myself. Even worse are the videos. It takes several glances for me to accept that I am seeing myself.